Westwood One’s long-standing partnerships with the most powerful event brands puts us in the unique position to offer integration opportunities beyond the realm of simple spots.
• On-line & on-air promotions
• Live brand interaction with local radio
jocks and entertainment superstars
• On-site branding are just the beginning
Access to huge event brands doesn’t have to take a huge investment. As a Westwood One VIP event
sponsor, your brand is tied directly to some of the hottest sports and entertainment events of the year
including The Super Bowl, the GRAMMY Awards, the NCAA Final Four and The Academy of Country
Music Awards.
One of the most unique events in all of entertainment, Westwood One’s Radio Row brings together
the country’s top radio stations for live broadcasts from behind the scenes at big ticket events.
Superstar celebrities, as well as up and coming stars ‘run the room’ doing live interviews and
sometimes impromptu performances. Beyond the live reads and spots, we fully integrate your
brand into the event with on-site signage, sponsored areas (i.e. The EQUAL Sweet Blues Café)
and sampling that keeps your name on the minds and lips of everyone in attendance.
